The House of Graff is synonymous with the most fabulous jewels in the world. Graff diamond jewellery is exceptional; the quality, the style and workmanship are the best in the world. Laurence Graff “The King of Diamonds” has a passion for diamonds that began from an early age. His inherent feeling for diamonds goes beyond the stones themselves.
He says “it has been a lifelong passion - I remember my first diamond and looking inside the stone and being fascinated. This wonder has stayed with me”.
Graff is ‘a true diamond company’ - a vertically integrated company from, as he explains, “the mine through to the ladies wearing the jewels”. Graff says, “Expansion creates its own challenge and finding the best stones is an extremely difficult task. The hunt for diamonds goes on and we search on a daily basis in all areas of the world for stones in the rough or polished”.
Today Graff is one of the largest producers in South Africa with one of the largest polishing and cutting factories based in Johannesburg employing over 300 craftsmen. Thousands of carats of diamonds are cut and polished and from these diamonds only the best go into Graff retail stores around the world. Diamonds are also cut and polished at Graff’s factories in New York, Antwerp, Botswana and Mauritius.
Graff’s new generation diamond cutting facility in Botswana is situated in the Diamond Technology Park - a campus instigated and developed by Graff. The Park is designed to be the central hub for the burgeoning diamond cutting industry in Botswana which will ultimately employ 500 people producing diamonds using state of the art technology and skill.
However, a jewel is not only regarded as a symbol of wealth, but also as the ultimate gift of love. Exclusivity and quality are the keynotes of the collection. All Graff jewels are made by hand in the Graff London workshops, from the creation of the design to the immaculate setting; each piece requires many hours of work, some several hundred hours. The highly skilled craftsmen, many of whom are trained at Graff, have perfected the extraordinarily fine settings that are a major feature of the jewellery, which is always of exceptional quality.
With overseas expansion Graff is now a top global diamond jewellery brand. There are 30 Graff stores worldwide with corporate offices in London, New York and Geneva. More recently new flagship stores have opened in Tokyo, Hong Kong, Geneva, Dubai, New York and Moscow.
Over the years Graff has handled the world's most fabulous and treasured gemstones. The Idol's Eye (70.21cts), The Emperor Maximilian (41.94cts), The Porter Rhodes (54.04cts), Le Grand and Le Petit Coeur d'Afrique (70.03cts and 25.22cts) respectively, The Excelsior (69.68cts), The Windsor Diamonds (91.23cts), The Imperial Blue (39.31cts), The Hope of Africa (115.91cts), The Begum Blue (13.78cts), The Paragon (137.82cts), The Safia (90.97cts), The Sarah (132.43cts), La Favorite (50.01cts); The Star of America (100.57cts), The Golden Star (101.28cts) and The Star of Lesotho (53.11cts) are to name but a few, together with intense pink, blue, yellow and the purest white diamonds of flawless quality. Some of the stones are centuries old and steeped in myth and history while others have just been discovered and brought to life in Graff's own workshops. There is great pride in knowing that these gems of everlasting beauty will pass from generation to generation, building their own legends on the way.
In 2008 Graff acquired the 15th largest diamond ever discovered – the 603ct Lesotho Promise. This fantastic stone was cut and polished into 26 magnificent flawless gems and now forms one stunning necklace. From the Letseng Diamond mine in Lesotho, a kingdom surrounded by South Africa, hails Graff’s latest two acquisitions: The Letseng Legacy, weighing a remarkable 493 carat and listed as the world’s 18th largest rough ever to be recovered, and most recently the 20th largest rough diamond called The Light of Letseng. At a 478 carat rough weight this diamond is of the highest possible standard of colour and clarity for a rough diamond.
To make Graff’s stones even more special, many are laser inscribed on the girdle with the Graff logo and unique GIA (Gemmological Institute of America) identification number. The inscription is visible only under 10-power magnification and is not detrimental to the clarity grade of the diamond. The logo proves that the diamond is an authentic Graff diamond and the GIA number gives it proof of identity. “And the greatest extra is the way we cut these stones – they’re cut to true perfection”.
Laurence Graff has set an unsurpassed standard of excellence and innovation in the industry and it has already been said that more important gem quality diamonds have passed through his hands than any other dealer.
For more information, please visit www.graffdiamonds.com