Founded in Florence in 1860 as a watchmaker’s shop, workshop and school, Officine Panerai was for many years the official supplier of precision instruments for the Italian Navy, mostly for the underwater special corps. The projects developed by the company at the time - including the Luminor and Radiomir watch - were covered by military secret until 1997, when the brand was purchased by the Richemont Group and launched on the international market.
Officine Panerai is today the only Italian fine watch making company, developing and producing its own calibers and watches - a blend of Italian history and design with Swiss craftsmanship - in its own manufacture in Neuchatel, Switzerland. This synergy is renewed each year through new models expressing authenticity, heroism, love of the sea and of nature, and quality and simplicity, these are the hallmarks of Officine Panerai today.
Every Panerai watch is numbered and forms part of one of three collections: the “Historic” collection of hand-wound watches; the “Contemporary” collection of automatic watches inspired by historic models but equipped with more sophisticated features, and the “Manifattura” watch collection, with movements designed, made and assembled exclusively in-house and which express the heights of Officine Panerai’s horological mastery. Each year Officine Panerai also pays a special tribute to a particular time or event in its history which embodies its brand value, by creating special limited edition models.
Panerai watches are distributed worldwide through an exclusive network and in the Panerai boutiques in Florence, Portofino, Los Angeles, New York, Beijing, Hong Kong, Shanghai, Tokyo, Doha, Dubai Madrid and Buenos Aires.
For more information, visit www.panerai.com.