Dree Hemingway and Massimiliano Giornetti
Ferragamo along with hostesses Dree Hemingway, Gaia Repossi, Fabiola Beracasa, Chiara Clemente and Lady Alice St Clair Erskine recently hosted a party to celebrate their new pillar fragrance ATTIMO at Le Bain at The Standard, New York.
Giovanna Ferragamo and designer Massimiliano Giornetti, mingled with guests including Michele Norsa, Luciano Bertinelli, Vincent Ottomanelli, Dree Hemingway, Gaia Repossi, Fabiola Beracasa, Chiara Clemente, Lady Alice St Clair Erskine, Lorenza Gentile, Sebastian Stan, Alison Pill, Agyness Deyn, Augustus Prew, Vladimir Restoin Roitfeld, Giovanna Battaglia, Andy & PC Valmorbida, Stavros Niarchos, Topper Mortimer, Vanessa & Victoria Traina, Joseph Altuzarra, Irina Lazareanu, Craig & Tabitha McDean, Marco Perego, Rose Marie Bravo, Dan Abrams, Hannah Bronfman, Poppy De Villeneuve, Sante D'Orazio, Cody Franchetti, Charles & Olya Thompson, Genevieve Jones, Sophie Auster, Casey Pietro & Andrea Clemente, Becka Diamond, Dan Colen, Inga Rubenstein, Jamison Ernest, Le Call, Max Snow, Neville Wakefield, Olympia Scarry, Vito Schnabel, Peter Davis, Dustin Yellin, Kate Schelter, Carlos Mota, Jay Snyder, Vito Schnabel, Dustin Yellin, Stefano Tonchi, Todd Eberle, Richard Pandiscio, Gemma Gambee and Sebastian Piras, while sipping signature cocktails Penny Drop and The Instant, poolside and on the rooftop of The Standard.
Later in the evening, premier event designer Bronson van Wyck, who designed and produced the event, brought the ad campaign to life with the help of Patrick McMullan by capturing the guests in their own "instant" Attimo moments. DJ KISS spun tunes until the bash ended at midnight.
"I am honored to celebrate the launch of our new pillar fragrance Attimo in New York. Attimo is another important step towards a new dimension of elegance and timeless luxury. It has a long term mission built of the idea of making every woman feel like an elegant icon." says Luciano Bertinelli (Chief Executive Officer, Salvatore Ferragamo Parfums)
About:
On July 23rd, Ferragamo parfums will introduce their highly anticipated new signature scent, ATTIMO to the US market. This new pillar fragrance will become available exclusively at Salvatore Ferragamo boutiques as well as Bloomingdales, before rolling out to other retailers nationwide in mid September.
The Name:
A memorable Italian name that communicates the essence of Italian chic, for a fragrance that expresses the core of Salvatore Ferragamo: innate elegance, timeless glamour and irresistible seduction. ATTIMO represents the pleasure of living every moment as if it were a precious gift, every second as a celebration.
The Campaign:
Aimed at a younger demographic, Ferragamo selected Dree Hemingway as their campaign model. Dree’s effortless chic and timeless beauty make her the perfect fit for the campaign, shot by acclaimed photographer Craig McDean in Paris. The commercial was shot in Rome by Paul Mignot.
For more information, please visit www.ferragamo.com.
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