The Salvatore Ferragamo Autumn/Winter 2010 advertising campaign was shot by renowned photographer Bruce Weber on the grounds of White Oak Plantation, an exclusive estate and wildlife sanctuary surrounded by the vast expanse of rich pine forests spread between the border of Florida and Georgia.
Shot in April, timing was chosen specifically to coincide with Spring’s arrival when nature is reborn and most intense. Set in the midst of flourishing nature, the captivating beauty of untouched landscape becomes the backdrop for moments of leisure. The campaign is host to a myriad of scenarios that exude a sense of relaxed elegance. Outdoor activities and a relaxing family setting are surrounded by nature’s calm in which animals and plant life help to create a feeling of sophisticated energy and spontaneity.
The environment’s rich palette of greens, mosses, barks, and blooms complimented by the majesty of free roaming wildlife made for the perfect backdrop of a collection rich with freedom and elusive style. The natural setting emphasizes the extreme sophistication, fine handcraftsmanship and vitality of Salvatore Ferragamo collections. Tricot textures and leather jackets are intentionally rough while the range of colors reflects the woodland hues. Leather details are knowingly crafted to enhance the raw and organic quality of both shoes and handbags.
The silk scarves printed with bright colors are pictured back in the environment that has always been a great source of creative inspiration for the brand and is the leitmotiv of the patterns and decorations: luxurious landscapes in the Savanna and forests, depicting wildcats and other exotic animals.
A strong caliber of international models Stella Tenant, Bimba Bosé, and Kirsten Owen (accompanied by her two children) are joined with the strong, rugged features of Guy Robinson, Kale, and Peter Johnson (with children Kale, Lilly and McKenna).
For more information, please visit www.ferragamo.com.