There’s no denying the coffee business has literally exploded in the United States over the last decade. Not only have coffee shops popped up on every street corner and in shopping malls from coast to coast, but it’s estimated the U.S. is responsible for more than a third of the world’s coffee consumption.
According to the most recent study by the National Coffee Association, more than half of all Americans drink coffee everyday – three to four cups each. That’s 400 million cups of coffee per day! Not surprising when you consider that after oil, coffee is the second most valuable commodity in the world. But what was even more interesting in the 2011 study is that not only are 86% of coffee drinkers enjoying their coffee at home, but they are also more likely to use a single –serve coffee system to make their favorite cup of joe.
To meet the demands of this ever growing industry, appliance manufacturers like Miele have spent years perfecting their home coffee units. Today’s consumers expect their home coffee systems to produce an exceptional cup of coffee every time, just like if they were buying it from their favorite gourmet coffee shop.
Having perfected their single-serve integrated coffee systems more than a decade ago, Miele recently launched its first ever counter-top coffee system, the CM5. Compact and elegant in design, the CM5 offers the ultimate flexibility for homeowners who prefer the versatility of counter-top appliances or where kitchen space is at a premium. By using technology and expertise from Miele’s extensive built-in coffee machine range, the CM5 offers consumers the same quality, taste and, of course, signature Miele crema they’ve come to expect with each and every cup of coffee.
Designed with the demanding coffee connoisseur in mind, the CM5 combines the convenience of single serve with the intricacy of super automatic espresso machines to deliver the ultimate coffee experience. Coupled with an easy to use one-touch feature that takes the guesswork out of your mornings and any kitchen can be easily transformed into a café.
Whether it’s a single or double shot of espresso, cappuccino or latte, this amazing new system allows users to customize each individual drink to their personal specifications. “Similar to Miele’s legendary integrated units, the CM5 makes creating your signature drink as simple as adding your favorite beans,” stated Nadine Hanselmann, Marketing Manager of Miele. “With this degree of innovation and customization, anyone can become their own at-home barista.” The CM5’s signature double spout goes one step further than its single-serve competitors giving users the option to make either one or two cups of coffee or espresso at a time.
Customers rely on Miele to engineer appliances that are intuitive, easy to use and truly built for a lifetime. That’s certainly the case with the CM5 which has been tested to last 20 years and produce 50,000 cups of coffee!
Offered in either a white or black finish flanked with stainless steel accents, the CM5 is as beautiful as it is functional and is the perfect accessory for today’s coffee connoisseurs. Indulge your next coffee craving with Miele’s CM5 Espresso Machine, now available exclusively at Williams-Sonoma stores across the country and online at www.williamsonoma.com. For more information, please visit www.mieleusa.com