by Jessi LaCosta
Every time you answer the phone, type an email – walk into a room, order dinner, even speak with your child’s teacher after school – you are building your brand. In marketing we call this touch-points. Others have a perception of you after you have “touched” them. Is their perception the one you wanted them to have? Did you make an impression that is true to who you are? When it boils down – personal branding is about an AUTHENTIC reflection of your beliefs, talents, skills, values – and yes the promises you make to others about the solutions you offer.
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