by Jessi LaCosta
Every time you answer the phone, type an email – walk into a room, order dinner, even speak with your child’s teacher after school – you are building your brand. In marketing we call this touch-points. Others have a perception of you after you have “touched” them. Is their perception the one you wanted them to have? Did you make an impression that is true to who you are? When it boils down – personal branding is about an AUTHENTIC reflection of your beliefs, talents, skills, values – and yes the promises you make to others about the solutions you offer.
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by Brenda Bence
All you have to do is look around you to know that brands are powerful. In fact, most people are so loyal to certain brands that they stick with them for life. If brand-name products can evoke that kind of loyalty, why can't people? Well, they can! The truth is that we all have a personal brand whether we like it or not. Simply by being ourselves in the work place, others perceive, think, and feel about us in a certain way. The question is whether we have created the personal brand we want.
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by Brenda Bence
What do Sir Richard Branson, Barack Obama and Suze Orman all have in common? They have each built powerful personal brands that have propelled them to the top of their businesses, their careers, and their lives. How did they do it? Like other successful personal branders, they took the time to define, communicate, and protect their brands. You can be sure they followed all of the top 10 secrets below to reach their great success. There's no magic to it: You can apply the same personal branding principles to your work and life not only to achieve your goals, but to surpass them.
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by Aaron Belyea
Computer scientist Alan Kay said it perfectly: “The best way to predict the future is to invent it.” With so many people laid off or looking for change, the recession has been ripe for innovation, inspiring countless entrepreneurs to start new businesses. Networking, building client lists, and showcasing talent are all at the top of the to-do list for new enterprises, but often logo and brand development are overlooked - with company names appear as simple typefaces on a word document.
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