by Joseph Sommerville, Ph.D.
You’ll find that electronic slide shows play a part in most business presentations today. Used correctly, visuals can help your presentation in three ways. First, they can reinforce a message by complementing the verbal and vocal channels of communication. Second, they can help clarify complex or abstract information and relationships through visual representation. Third, they can help persuade the audience by enhancing the presenter’s credibility.
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by Joseph Sommerville, Ph.D.
Although many professional service providers find themselves reluctant to deliver them, presentations remain one of the most effect business development tools available. Presentations can help you increase your visibility by differentiating yourself from others and enhance your credibility by clearly articulating your professionalism and expertise.
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by Patricia Fripp, CSP, CPAE
The executive gets up to speak. Everyone there needs to hear what he has to say about the company but within ten minutes, they are either hopelessly confused or falling asleep. What is he doing wrong? Whenever you open your mouth, whether your audience is one person or a thousand, you want to get a specific message across. Maybe you want your opinions heard at meetings, or perhaps you are giving a formal presentation, internally or externally. Possibly your sales team needs to improve its customer communication, or you're in a position to help your CEO design an important speech.
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