Take Advantage of This Time to Advertise!

by Robert J. Gibson

Yes, marketing budgets have shrunk. Every sale takes an incredible effort. Nevertheless, never before, has the discipline of advertising been as cost effective, measurable and far-reaching. For some companies, failure is not an option.  Therefore, instead of halting marketing and accepting defeat, they look at the current playing field: Creative services are more affordable than ever. Read More

It’s all Good: Marketing in a Down Economy

by Christian Boswell

Okay, so here’s the paradox: in a brutal economy in which revenue is challenged - and you’ve got to think about economizing - the one thing you absolutely can not do is turn off your marketing and advertising. In fact this may be a good time to thing about doubling down on branding and advertising, provided you can afford it. Why? Because your competition is likely doing the exact opposite: running to the sideline and waiting out the storm. Which means that any spend you make helps establish or strengthen your competitive edge. Read More

How to Use PR to Promote Your Company or Brand

by Elizabeth Robinson

As budgets continue to shrink and the economy remains stagnated, it is easy to forget that promoting your own brand and services is a critical component of a successful and well-managed business. In order to boost the profile of your business and obtain new business leads, you do not need to hire a big, bureaucratic public relations (PR) agency and incur massive monthly costs to solidify your reputation in the marketplace, you just need to follow a few key steps. Read More