by Landy Chase
Most salespeople still seem to think that the only way to find new business is through that tried-but-true technique known as "cold calling." For those of you who need to be enlightened, this involves getting a list of people who have never met you, know nothing about you or your company, want to know nothing about you and your company, and are not expecting a call from you and your company. As I understand it, your objective with these "prospects" is to interrupt their day with an out-of-the-blue phone call and try to persuade them, based on some clever "pitch," to give you an appointment.
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