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Coaches Corner

Accounting

Giving to Charity? Prove It or Lose Deduction

Donated property like clothing, furniture, electronics and appliances now must be in “good condition or better” to qualify for a deduction.  A receipt from a charity stating “3 boxes and 3 bags of clothing” won’t be adequate.  Provide a detailed list showing each item. Take pictures showing good condition. You have to prove that property you donated to charity wasn’t junk—so your digital camera could be your best ally if you’re audited. Read More
Accounting

Chart A Course For Your Future

It may be a high priority for the near future or something to mull over the longer term, but the need or desire to sell their company for most business owners over the age of 50 will eventually become reality…and with the proper measures and advisers in place this critical transaction can be conducted with minimal stress. Selling or transferring a company is a process that, to be successful, requires a written plan. This plan should set your exit objectives – financial and otherwise – and document how you will achieve those goals. Read More
Accounting

Identity Theft Isn’t Just a Personal Risk: Are you protecting your clients too?

Enough already!  It seems like the issues of information security and protecting yourself against the risks of identity theft have been discussed to the point of overkill already.  No one can blame you for tuning out every commercial about identity theft or changing the channel when those jingles about checking your credit report come on.  Many people often overlook this topic as they think it would never happen to them.  Worse, those who own or operate businesses may take the necessary steps to protect themselves but neglect their employees or customers. Read More
Branding

Creating Impactful Logos that Build Business in the New Recession

Computer scientist Alan Kay said it perfectly: “The best way to predict the future is to invent it.” With so many people laid off or looking for change, the recession has been ripe for innovation, inspiring countless entrepreneurs to start new businesses. Networking, building client lists, and showcasing talent are all at the top of the to-do list for new enterprises, but often logo and brand development are overlooked - with company names appear as simple typefaces on a word document. Read More
Branding

Secrets to Mastering Your Personal Brand

What do Sir Richard Branson, Barack Obama and Suze Orman all have in common? They have each built powerful personal brands that have propelled them to the top of their businesses, their careers, and their lives. How did they do it? Like other successful personal branders, they took the time to define, communicate, and protect their brands. You can be sure they followed all of the top 10 secrets below to reach their great success. There's no magic to it: You can apply the same personal branding principles to your work and life not only to achieve your goals, but to surpass them. Read More
Branding

How Leaders Earn Brand-Loyalty for Life

All you have to do is look around you to know that brands are powerful. In fact, most people are so loyal to certain brands that they stick with them for life. If brand-name products can evoke that kind of loyalty, why can't people? Well, they can! The truth is that we all have a personal brand whether we like it or not. Simply by being ourselves in the work place, others perceive, think, and feel about us in a certain way. The question is whether we have created the personal brand we want. Read More
Branding

Personal Branding: Can it increase your happiness?

Every time you answer the phone, type an email – walk into a room, order dinner, even speak with your child’s teacher after school – you are building your brand. In marketing we call this touch-points. Others have a perception of you after you have “touched” them.  Is their perception the one you wanted them to have? Did you make an impression that is true to who you are? When it boils down – personal branding is about an AUTHENTIC reflection of your beliefs, talents, skills, values – and yes the promises you make to others about the solutions you offer. Read More
Communications

The Aardvark Principle

In any business, information can be thought of as the organizational equivalent of nerve impulses. Information about the state of the company, the state of the economy, the marketplace, how different parts of the company are functioning, and so forth, is critical to effective decision making. Read More
Communications

Breaking Bad News in Troubled Times

How and when do you talk about bad news?  That’s a question that a lot of CEOs and business owners are thinking about.  This recession’s impact on sales, profits, and financial stability can range from a little belt-tightening all the way to looking at bankruptcy.  The more severe the problem, the sharper the instinct to not let anyone know about it.  Unfortunately, that instinct is usually wrong.  The most severe problems require the greatest attention to communications.
Read More
Communications

Communications 101 for Managers

Recently Harvard Business Publications confirmed what many of us have always known: effective communication is the number one skill for executives to develop. So why is this skill so neglected when it comes to employee development? Companies send their managers and executives to all types of “continuing education” programs. Anything from enhancing organizational skills, learning new software, to various certifications. And yet, communication development goes highly overlooked. Read More
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