Branding
Every time you answer the phone, type an email – walk into a room, order dinner, even speak with your child’s teacher after school – you are building your brand. In marketing we call this touch-points. Others have a perception of you after you have “touched” them. Is their perception the one you wanted them to have? Did you make an impression that is true to who you are? When it boils down – personal branding is about an AUTHENTIC reflection of your beliefs, talents, skills, values – and yes the promises you make to others about the solutions you offer.
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Leadership
Americans today are busier than ever, and it seems to be getting worse. High standards, coupled with an uncompromising work ethic, demanding bosses, layoffs and workload restructuring, new technology, day-to-day operations, future planning, business travel, innovation, competition, family obligations, and the details of daily life all combine to create the kind of pressure that, as one business leader put it, makes it hard to breathe.
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Leadership
Mention the phrase "social media" and most people automatically think of Facebook and Twitter. But if you have any dealings in the corporate world-whether you're a CEO, salesperson, human resource manager, administrative assistant, or anything in between-you'll want to take a closer look at LinkedIn. You will find it a useful tool to make your business relationships more meaningful…and more profitable.
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Marketing / PR
Creating a professional online presence is a must for businesses these days. Many business professionals are wondering how they can be online without sacrificing personal privacy or appearing less than business or Internet savvy. The following strategies can help you feel more comfortable and make sure you build your online presence in a professional manner that will help get you clients, customers and business.
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Presentations
During a typical meeting you are called upon to speak about an issue that is on the table. Here’s your moment! Here’s your opportunity to be noticed by your boss. Here’s your chance to say something and be heard….or fall flat on your face and make a fool of yourself.
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Time Management
We all know about "Time Management": that dreaded art/science where we are supposed to become productivity machines, getting as many high priority tasks accomplished as humanly possible. How's that been working for you?
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