There's more to social media than Twitter and savvy businesses want to take advantage of every social media tool they can, but they want to be smart about it and they want tools that work on that most important of levels—the bottom line. Deltina Hay knows those tools and she knows how to use them and when and, better, she knows how to navigate in the ever-changing world of the Web 2.0 and beyond.
It is no secret that the future of the Internet is the Social Web, and that the future is this very instant. Millions of people and businesses are interacting, sharing, and collaborating on social networking sites, media communities, social bookmarking sites, blogs, and more. They are doing it right now, 24/7, and you and your business want to be a part of this powerful movement with as professional and efficient a presence as possible while keeping your expenses minimal.
This book will show you how to use the tools of Web 2.0 to build a successful Web presence. From Squidoo to YouTube, Facebook to WordPress, wikis to widgets, blogs to RSS feeds, business owners, authors, publishers, students, PR and marketing professionals can learn to apply and integrate these tools by themselves. Gone are the days of relying on Web developers! This book arms you with the nuts and bolts of the new, open-source Internet through hands-on, real-world examples. And, the companion CD is packed with links to other resources, directories of Social Websites, and fillable forms and worksheets to help you map your strategy You will be pleasantly surprised at how easy it is!
Easy-to-read, but not a beginner’s guide, this expertly-presented, comprehensive, extensive publication will best serve readers who have some background knowledge of the social web and its tools. A significant, worthwhile resource, it belongs in many large public library collections. Highly recommended.
―C. A. Lajos, The Librarian’s Review of Books
As I started reading the Survival Guide to Social Media, I grabbed a notebook and started taking notes. Yes, it is that interesting and informative. The author helped me plan how the social media can be beneficial to me and then walked me through every step with photographs and written explanations. A Survival Guide to Social Media and Web 2.0 Optimization is written textbook style - only better - because it never gets boring!!!
―Linda Brandau, Bookvisions
I am both shocked and impressed at how much valuable information is contained within its almost 400 pages…This book will not only help you survive, it will help you thrive in the Web 2.o world. If you are new to social media, this survival guide will undoubtedly save you time and anguish. And if you are an advanced Web 2.0 user, it will help you flesh out a solid strategy to harness your own social media power.”
―Sue Rostvold, Social Media Therapy
-I loved it. What a book. It is well organized and well written…Building a meaningful and productive online presence is all about (1) interactivity, (2) sharing, & (3) collaboration. This book will tell you what you need to know to get involved online, build your presence, and interact, share and collaborate. 5 stars!
-The author covers the nuts-and-bolts technologies of the new, open-source Internet, but she also goes well beyond the basics. Setting forth proven strategies and tactics, future technologies, measurement tools, and more, Hay provides more in depth guidance from a business perspective. A significant, worthwhile resource, it belongs in many large public library collections. Highly recommended.
-If you’re trying to understand the difference between a widget and an RSS, or a blog and a micro blog, or any other terminology, this is the one book you need to read. It covers all aspects of social media with step-by-step, easy-to-understand instructions.
-Author Deltina Hay has put together an outstanding, well-organized book with chapters dedicated to mapping out strategies, creating key words or tags, starting blogs, building social media newsrooms, and much more. Everything on the Web is changing so quickly, it’s essential for artists and authors to do everything they can to keep up. Hay’s book is a critical tool that will aid creative people on their internet journey.
-This is a fantastic resource, a real business-oriented how-to that takes you step-by-step through the whole process. The forms and templates on the CD are really handy. This is an invaluable roadmap through this big, expanding territory.
Deltina Hay, author of the critically acclaimed book, A Survival Guide to Social Media and Web 2.0 Optimization, is a veteran Web developer, publisher and a pioneer of social media and Web 2.0, especially as it applies to small business and the publishing industry. She is an avid writer, presenter, educator, and blogger.
Hay’s deep working knowledge of social media concepts as well as how to apply them in the real world make her writings and presentations some of the most exciting and accessible in the industry today. Currently, she educates businesses on the strategies, technologies, and tools for creating a sustainable and optimized presence in the Social Web.
Her trainings are based upon her newly released book which has gained recognition in social media circles as well as in the academic world. The book is currently ranked as one of the “Top 100 Best Social Media Books, Ever” by Mellow Billow. Although only recently published, several universities, including Buffalo University, St. Cloud University, Minnesota State University, Texas Lutheran University, St. Edward’s University, UC Berkeley, have already adopted her book as a text in their curriculum. Hay also teaches the online version of Drury University's Social Media Certificate program which is a 40-hour, for-credit, graduate level course (http://www.socialmediacertificate.net).
As a publisher and small business owner, Hay knows firsthand the amount of traffic that social media optimization and marketing can drive to a Website, as well as the millions of potential customers and readers it can reach and influence. Her writings are filled with practical training in social media due to her in-depth knowledge of the tools. She intuitively knows how to apply social media technologies because she can actually develop and adapt those applications for business purposes.
Hay is the author of two books on social media and Web 2.0, is a regular contributor of Web 2.0 articles to a wide-range of well-respected sites and has given numerous presentations on the subject. She is the founder of Social Media Power, Dalton Publishing, a literary press based in Austin, Texas, and the innovative social media Website service, PlumbSocial.com.
A long-time advocate of open source technologies, Hay has been programming and doing Web development in one form or another for over 25 years. Her graduate education includes computer science, applied mathematics, numerical analysis, fluid dynamics, nonlinear dynamics, and psychology.
Readers can browse or download an entire chapter and corresponding resource CD section complete with PDF forms from this URL:
http://www.scribd.com/doc/17465341/Social-Media-Book-Teaser
Introduction 15
About This Book
A Brief Primer Before You Continue
Who Should Read This Book
How To Use This Book
1 Creating Your Social Media Strategy 23
Important First Decisions Regarding Websites, Blogs, and RSS Feeds
Mapping Your Strategy
Sample Strategies
2 Preparation 41
Key Terms or "Tags"
Important First Decisions Regarding Your Profiles
Optimizing File Names
Preparing Your Multimedia Items
Gathering Content For Blog Posts
3 RSS Feeds & Blogs 47
RSS Feeds
The Feed Reader
The Feed
Options for Creating an RSS Feed
Planning Your Feed
Blogs
Options for Starting Your Blog
Main Elements of a WordPress Blog Post
Planning Your Blog
Optimizing and Promoting Your Blog and RSS Feed
Your Feed or Blog Content
Search Engine Optimization (SEO)
FeedBurner
RSS Feed and Blog Directories
An Optimization Plan for Your Blog or RSS Feed
4 Building a WordPress Powered Website 91
Using WordPress As A CMS
Diversity Of WordPress Sites
The Anatomy Of A WordPress Site
Installing WordPress As A CMS
A Brief Look At The WordPress Dashboard
Important Initial Settings
Planning Your Site
Themes
Plugins
Setting Up Your Sidebars
Building Your Pages
Posting Blog Entries
5 Podcasting, Vidcasting, & Webcasting 121
What Will Your Podcast Be About?
Publishing Options For Your Podcast
Creating And Uploading Podcast Episodes
Publishing Your Podcast
Optimizing Your Podcast
Webcasting
6 Social Networking & Micro-Blogging 137
Facebook
The Facebook Home Page
The Facebook Profile
Facebook Pages
Other Social Networking Sites
MySpace
LinkedIn
Twitter
Niche Social Networking Sites
Creating Your Own SocialNetwork
Promoting Your Social Networking Presence
A Social Networking Strategy
7 Social Bookmarking & Crowd-Sourcing 177
Social Bookmarking
Social Bookmarking in Action
Using Social Bookmarking Sites
A Social Bookmarking Strategy
Purpose-Built Delicious Pages
Crowd-Sourcing
Crowd-Sourcing in Action
Using Crowd-Sourced News Sites
A Crowd-Sourcing Strategy
Preparation And Tracking Your Progress
A Note On Making Your Content Sharable
8 Media Communities 195
Image Sharing Sites
Image Sharing in Action
Using Image Sharing Sites
Image Sharing Strategy
Video Sharing Sites
Using Video Sharing Sites
Video Sharing Strategy
Searching And Search Engine Placement
Connecting With Others
9 Widgets & Badges 221
Highlighting Your Social Web Presence
Sharing And Syndicating Your Content
Making Your Site More Interactive
Promoting Products And Making Money
Using Widgets In WordPress
Placing Widgets In Other Websites
Widget Communities And Directories
Creating Your Own Widgets
Working Widgets Into Your Strategy
10 Social Media Newsrooms 259
What is a Social Media Newsroom?
Do You Need A Social Media Newsroom?
Building Your Social Media Newsroom
Populating The Newsroom
Social Media News Releases
Social Media Newsroom Examples
11 More Social Tools 283
Social Calendars
Social Pages
Wikis
Social Search Portals
Virtual Worlds
12 Pulling It All Together 291
Optimizing Your Website
A Website Optimization Plan
Streamlining Your Social Web Presence
An Integration Plan
13 Looking to the Future 301
Lifestreaming: The Future of Blogging
Distributed Social Networking
Social Ranking, Relevancy, and "Defriending"
Web 3.0 or "The Semantic Web"
Mobile Technology
Keeping Your Eye On The Social Media Pie
14 Measuring Your Success 317
Know Your Goals
A Qualitative Framework
A Quanitative Framework
Tools to Help You Measure
Come To Your Own Conclusions
15 Conclusion 329
Appendix A Installing WordPress 333
Appendix B Creating Your Own RSS Feed 345
Appendix C Building Your Own Widget 361
Appendix D WordPress 2.7 389
In The Blog
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