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Leading the Trident in the United States and Canada

Maserati North America was founded in 2001 to lead Maserati’s return to the United States and Canada.  From its headquarters in northern New Jersey, just across the Hudson River from New York City, Maserati North America oversees the network of authorized dealers, handles the logistics of shipping and importing cars, manages service and technician training, and handles all of the marketing, event and PR activities for the Trident.

At its beginning Maserati North America launched with just 32 dealers.  But due to the phenomenal growth of the brand the sales and service network has nearly doubled to 60 dealers representing Maserati in key marketplaces from Long Island in the east to Hawaii in the west, from Miami in the south to Calgary in the north. 

Maserati North America has steered the impressive growth of the brand while still keeping an eye on one of the aspects that makes a Maserati special: its exclusivity.  Maserati only sells around 3,000 cars a year in North America, and with total overall vehicle sales typically exceeding 16 million vehicles annually in the US and Canadian markets that means less than one in every five thousand new vehicles on the road is a Maserati – exclusivity indeed.

Consumers have truly embraced Maserati in North America, making it one of the most sought after cars and a star on TV, in movies, and at valet parking at the best of restaurants.  From back roads to the most exclusive addresses and city streets Maserati North America has been bringing the unmatched combination of performance, style and exclusivity that only Maserati can offer to consumers in the US and Canada.

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